Get Results from Tracking People in Physical Locations
Which People Tracking Solution? Sensor or Device Tracking? WiFi, GPS, BLE Beacons? Vision, 3D Video, Thermal? With more than a dozen people tracking solutions, many retailers, agencies, and resellers feel overwhelmed.
Once the pilot store is up and running, new questions arise. How do I validate the data? What’s the Accuracy Rate? How to audit? What do I need to know?
In this case - “tracking” means quantifying “people in
motion”. The technologies have an output of “location” (where) and “time” (how long). How we use tracking data is changing - fast. In every project, we learn more about optimizing physical stores for profit.
Accuracy is the most important attribute in tracking data. When you know how to work with “data-driven conversions” every part of store operations, profit, and growth gets easier.
This course is ideal for project and product managers who work with tracking technologies.
Mastering Projects in People Tracking is designed for professionals who need a framework for data validation. It offers retailers a method for data integrity - regardless of the technology and solution provider. And it provides resellers and vendors with the process for data quality.
The course includes 3 hours of video. We cover the following topics:
We also added 25 pages eBook and checklists that make it super simple to choose the best technology for your tracking project, design the proof of concept, and audit for accuracy.
And per popular demand, we provide Certificate of Completion. You’ll get the certificate once you completed the course and pass 95 out of 137 questions (why 137? See the last question :)
"I worked with Ronny for many years. She is deeply knowledgeable about Retail. Her insights have been invaluable"
- Christopher Ainsley, CEO, ShopperTrak
"I’m so glad I signed up for your academy!"
- Alison Ashurst, CEO, ASH Projects
Ronny Max is the Principal of Silicon Waves and Founder of Behavior Analytics Academy. Ronny worked with over 150 retailers, solution providers, and other organizations on Growth & Optimization projects in Physical Stores. Silicon Waves provides advisory, workshops, and consulting expertise on People Tracking Technologies. In 2015, Ronny served as the retail expert in Stanford University Vision Project. In 2017, Behavior Analytics Academy initiated online courses and live sessions on InStore Optimization.