Koydpccqrxyhrsxcbadt

Master Projects in People Tracking

Build Proof of Concept process & Good Enough Accuracy framework – for project managers who need to SELL People Tracking Technologies

Get Results from Tracking People in Physical Locations

Which People Tracking Solution? Sensor or Device Tracking? WiFi, GPS, BLE Beacons? Vision, 3D Video, Thermal? With more than a dozen people tracking solutions, many retailers, agencies, and resellers feel overwhelmed.

Once the pilot store is up and running, new questions arise. How do I validate the data? What’s the Accuracy Rate? How to audit? What do I need to know?

In this case - “tracking” means quantifying “people in motion”. The technologies have an output of “location” (where) and “time” (how long). How we use tracking data is changing - fast. In every project, we learn more about optimizing physical stores for profit.

Accuracy is the most important attribute in tracking data. When you know how to work with “data-driven conversions” every part of store operations, profit, and growth gets easier.

This course is ideal for project and product managers who work with tracking technologies.

Mastering Projects in People Tracking is designed for professionals who need a framework for data validation. It offers retailers a method for data integrity - regardless of the technology and solution provider. And it provides resellers and vendors with the process for data quality.




The course includes 3 hours of video. We cover the following topics:

  • Good Enough Accuracy
  • Accuracy in Detection
  • Accuracy in Tracking
  • Special Case of Queues
  • Best Practices in Audits
  • The Project Playbook
  • Which Technology & Why

We also added 25 pages eBook and checklists that make it super simple to choose the best technology for your tracking project, design the proof of concept, and audit for accuracy.

And per popular demand, we provide Certificate of Completion. You’ll get the certificate once you completed the course and pass 95 out of 137 questions (why 137? See the last question :)

"I worked with Ronny for many years. She is deeply knowledgeable about Retail. Her insights have been invaluable"

- Christopher Ainsley, CEO, ShopperTrak

"I’m so glad I signed up for your academy!"

- Alison Ashurst, CEO, ASH Projects

Your Instructor


Ronny Max
Ronny Max

Ronny Max is the Principal of Silicon Waves and Founder of Behavior Analytics Academy. Ronny worked with over 150 retailers, solution providers, and other organizations on Growth & Optimization projects in Physical Stores. Silicon Waves provides advisory, workshops, and consulting expertise on People Tracking Technologies. In 2015, Ronny served as the retail expert in Stanford University Vision Project. In 2017, Behavior Analytics Academy initiated online courses and live sessions on InStore Optimization.



Class Curriculum



Frequently Asked Questions


I believe this course will help me, but how exactly?
Whether you work in retail IT, store operations, marketing agencies, brand merchandising, or sell people tracking solutions, this course aims to give you what works best. Mastering Projects in People Tracking is based on actual projects, over 15 years. It is also based on research methods I learned in the Stanford University Vision Project. I built this course to save you the time, to save you the mistakes, and to save you the trials and errors. And I want you to start implementing best practices as soon as possible.
How long will it take for me to be an expert in tracking technologies?
Mastering Projects in People Tracking is not about technology, but it is somewhat technical. It is designed for professionals who need a framework for data validation. It offers retailers a method for data integrity - regardless of the technology and solution provider. And It provides resellers and vendors with process to test for consistent data quality. My objective is to teach you the process of deliberate thinking about how to run projects, test for accuracy, and design audits.
Solution Providers have training courses, why this course is different?
The methods we discuss stand on their own. This course is based on open standards used by top research universities. My obligation is to you - project and product managers who believe transparency is the source to trust, communication, and better relationships between providers and retailers.
Why do I need to know before starting this course?
The course does not require previous knowledge, but working experience will help you to master the material. If your background is a project manager or a product manager, you will find the process familiar to other Requests for Proposal (RFP).
I'm busy, seriously busy, and it is hard to dedicate time for online courses.
The course is self-paced. You will get immediate access to all the modules, tutorials, and quizzes. The best way is to schedule time to go over the videos. Also, the lessons are kept short and focused so you can always go back if you have a specific question. If you binge through the videos, read the eBook and checklists, it should take about 10 hours. A small time investment considering that you are building a process that will impact your job and your long term career. Often people go back to the lessons once we discuss a topic in the LIVE sessions. Those who schedule time for learning are the ones who benefit the most.
But what if this doesn’t work for me?
If you’re still on the fence, you have 100% money back guarantee (I’ll even eat the credit card processing fees). If you completed all lessons in 30 days, and still see no value from the course, send me a note and you will get a full refund.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

Get started now!