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10x People Tracking

Master Customer Tracking Projects - for Innovation, Marketing & Product Managers who DESIGN Technology Solutions & Go-To-Market Strategies

Career-defining question for innovation, marketing & product managers who despite working over 365 days engineering tracking solutions STILL don’t have a sustainable business

What’s the ONLY difference between game-changing tracking project that allows you to unlock the potential of physical retail… And one that left you bleeding financially, burning emotionally, and feeling like a total failure?

Which People Tracking Solution? Sensor or Device Tracking? WiFi, GPS, BLE Beacons? Vision, 3D Video, Thermal? With more than a dozen people tracking solutions, many retailers, agencies, and resellers feel overwhelmed.

Once the pilot store is up and running, new questions arise. How do I validate the data? What’s the Accuracy Rate? How to audit? What do I need to know?

In this case - “tracking” means quantifying “people in motion”. The technologies have an output of “location” (where) and “time” (how long). How we use tracking data is changing - fast. In every project, we learn more about optimizing physical stores for profit.

Accuracy is the most important attribute in tracking data. When you know how to work with “data-driven conversions” every part of store operations, profit, and growth gets easier.

This course is ideal for project and product managers who work with tracking technologies.


"I worked with Ronny for many years. She is deeply knowledgeable about Retail. Her insights have been invaluable"

- Christopher Ainsley, CEO, ShopperTrak

INTRODUCING 10x People Tracking

For professionals who need a consistent framework to manage their tracking project…

Regardless of the technology

Regardless of the solution

Regardless of the provider

The Good Enough Accuracy framework provides the process to audit for accuracy, validate data quality, and evaluate your tracking technology.

The course includes 3 hours of video. We cover the following topics:
  • Good Enough Accuracy
  • Accuracy in Detection
  • Accuracy in Tracking
  • Special Case of Queues
  • Best Practices in Audits
  • The Project Playbook
  • Which Technology & Why

We also added 25 pages eBook and checklists that make it super simple to choose the best technology for your tracking project, design the proof of concept, and audit for accuracy.

"I’m so glad I signed up for your academy!"

- Alison Ashurst, CEO, ASH Projects

Your Instructor


Ronny Max
Ronny Max

Ronny Max is Principal of Silicon Waves Agency and Founder of Behavior Analytics Academy. Ronny worked with over 200 retailers, solution providers, and others on optimization & customer's journey projects for Physical Stores. Silicon Waves provides executive advisory and consulting expertise on People Tracking Technologies. In 2015, Ronny served as the retail expert in Stanford University Vision Project. In 2017, Behavior Analytics Academy is born. The Academy provides online courses and live sessions on Analytics of Conversions & Profit.



Class Curriculum



Frequently Asked Questions


I believe this course will help me, but how exactly?
Whether you work in retail IT, store operations, marketing agencies, brand merchandising, or sell people tracking solutions, this course aims to give you what works best. Mastering Projects in People Tracking is based on actual projects, over 15 years. It is also based on research methods I learned in the Stanford University Vision Project. I built this course to save you the time, to save you the mistakes, and to save you the trials and errors. And I want you to start implementing best practices as soon as possible.
How long will it take for me to be an expert in tracking technologies?
Mastering Projects in People Tracking is not about technology, but it is somewhat technical. It is designed for professionals who need a framework for data validation. It offers retailers a method for data integrity - regardless of the technology and solution provider. And It provides resellers and vendors with process to test for consistent data quality. My objective is to teach you the process of deliberate thinking about how to run projects, test for accuracy, and design audits.
Solution Providers have training courses, why this course is different?
The methods we discuss stand on their own. This course is based on open standards used by top research universities. My obligation is to you - project and product managers who believe transparency is the source to trust, communication, and better relationships between providers and retailers.
Why do I need to know before starting this course?
The course does not require previous knowledge, but working experience will help you to master the material. If your background is a project manager or a product manager, you will find the process familiar to other Requests for Proposal (RFP).
I'm busy, seriously busy, and it is hard to dedicate time for online courses.
The course is self-paced. You will get immediate access to all the modules, tutorials, and quizzes. The best way is to schedule time to go over the videos. Also, the lessons are kept short and focused so you can always go back if you have a specific question. If you binge through the videos, read the eBook and checklists, it should take about 10 hours. A small time investment considering that you are building a process that will impact your job and your long term career. Often people go back to the lessons once we discuss a topic in the LIVE sessions. Those who schedule time for learning are the ones who benefit the most.
But what if this doesn’t work for me?
If you’re still on the fence, you have 100% money back guarantee (I’ll even eat the credit card processing fees). If you completed all lessons in 30 days, and still see no value from the course, send me a note and you will get a full refund.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

Get started now!