Career-defining question for innovation, marketing & product managers who despite working over 365 days engineering tracking solutions STILL don’t have a sustainable business
Which People Tracking Solution? Sensor or Device Tracking? WiFi, GPS, BLE Beacons? Vision, 3D Video, Thermal? With more than a dozen people tracking solutions, many retailers, agencies, and resellers feel overwhelmed.
Once the pilot store is up and running, new questions arise. How do I validate the data? What’s the Accuracy Rate? How to audit? What do I need to know?
In this case - “tracking” means quantifying “people in
motion”. The technologies have an output of “location” (where) and “time” (how long). How we use tracking data is changing - fast. In every project, we learn more about optimizing physical stores for profit.
Accuracy is the most important attribute in tracking data. When you know how to work with “data-driven conversions” every part of store operations, profit, and growth gets easier.
This course is ideal for project and product managers who work with tracking technologies.
"I worked with Ronny for many years. She is deeply knowledgeable about Retail. Her insights have been invaluable"
- Christopher Ainsley, CEO, ShopperTrak
INTRODUCING 10x People Tracking
For professionals who need a consistent framework to manage their tracking project…
Regardless of the technology
Regardless of the solution
Regardless of the provider
The Good Enough Accuracy framework provides the process to audit for accuracy, validate data quality, and evaluate your tracking technology.
We also added 25 pages eBook and checklists that make it super simple to choose the best technology for your tracking project, design the proof of concept, and audit for accuracy.
"I’m so glad I signed up for your academy!"
- Alison Ashurst, CEO, ASH Projects
Ronny Max is Principal of Silicon Waves Agency and Founder of
Behavior Analytics Academy. Ronny worked with over 200 retailers, solution providers, and others
on optimization & customer's journey projects for Physical Stores. Silicon Waves provides executive advisory and consulting
expertise on People Tracking Technologies. In 2015, Ronny served as the retail
expert in Stanford University Vision Project. In 2017, Behavior Analytics
Academy is born. The Academy provides online courses and live sessions on Analytics of Conversions & Profit.