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Location That Works
[START HERE]
Why Anonymous Location Analytics (9:53)
Quick Questionnaire
[DOWNLOAD] Resources & eBooks
[Download] Module 1 Slides - Location Analytics
[Download] Module 2 Slides - Footfall Traffic
[Download] Module 3 Slides - Sales Conversion
[Download} Module 4 Slides - Store Comparison
[Download] module 5 Slides - Mall Analytics
[Download] Infographic Mall Analytics
[Download] Inforgraphic 9 Steps to Compare Stores
[Bonus] eBook Store Comparison
[Bonus] eBook Mall Analytics
[MODULE 1] Location Analytics
Value of Physical Stores (13:57)
Demand Analytics (4:50)
Location Marketing (12:01)
Path to Purchase (8:22)
Sensors or Devices (5:02)
[MODULE 2] Fooffall Traffic
Footfall Traffic (9:36)
Group Traffic (13:30)
Traffic Trends (5:39)
Traffic & Marketing (9:11)
Traffic & InStore Flow (8:47)
[MODULE 3] Sales Conversion
Sales Conversion (13:08)
Regression Analysis (9:01)
Store Performance (8:15)
Sales Swing (9:14)
Conversion Bands (11:39)
[MODULE 4] Store Comparison
Best Practices in Comparing Stores (9:16)
9 Steps Analysis (1:40)
Step 1. Define Business Objectives (1:48)
Step 2. Set KPI Criteria (2:08)
Step 3. Categorize by Demand (2:47)
Step 4. Segment by Demographics (1:47)
Step 5. Sort by Store Type (2:24)
Step 6. Adjust by Time Period (3:10)
Step 7. Adapt for Demand Events (1:54)
Step 8. Exclude Outlier Events (3:52)
Step 9. Judge a Store Against Itself (1:54)
Footfall Traffic Benchmarks & Index (8:26)
[MODULE 5] Mall Analytics
Mall to Store Funnel (3:17)
Mall Footfall Traffic (1:23)
Mall Entrance Traffic (1:26)
Mall Marketing Metrics (2:24)
Store Proximity Traffic (2:42)
Store Capture Rate (3:39)
Store Sales Conversion (0:57)
Analysis of Mall Store (13:08)
The Future of Malls (8:17)
[TUTORIALS] For Location Analysts
How to Identify Traffic Patterns (7:58)
How to Monitor Stores with Sales Conversion (12:10)
How to Compare Stores (Winners & Laggards) (11:52)
How to Judge a Store Against Itself (6:03)
How to Analyze Data Quality (Video vs. WiFi Demo) (3:55)
Step 9. Judge a Store Against Itself
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